AI Try-On Shopping
Atelia
Atelia is a concept shopping companion built around AI try-on: paste a product link from any store, see the garment on your own body. The harder design question wasn't the try-on itself. It was finding where in the shopping journey it earns its place.
Try-on is a feature, not a product. It earns its place right before checkout, where 64% of shoppers hesitate because they can't tell how an item will look on them. Anchoring Atelia at that moment framed everything that followed.
47 surveys and 5 interviews surfaced one pattern: saving is scattered. People wishlist across four-plus retailers, then can't find anything when they're ready to buy. That turned Atelia from a try-on tool into one place to gather, try on, and decide.
The product maps to three modes of shopping: collecting inspiration, creating outfits on a canvas, then reviewing kept looks and sending them to checkout.
Five moderated usability sessions drove the final round of fixes. The whole thing was a solo, six-week effort that ended in an interactive Figma prototype.
