Handmade Gifting Store
Tofha
Tofha is a handmade gifting brand run by an artist, already established on Instagram. The brief: design a website that turns that audience into a self-serve shop.
Customers found Tofha on Instagram and DM'd with an occasion or person in mind. The site extends that with a homepage organized by occasion, recipient, and region, so visitors land on something relevant instead of a flat product grid.
Shoppers arrive in two modes: knowing exactly what they want, or browsing for a person or occasion with nothing fixed. The shop splits to match each instead of forcing both through one flow.
Tofha also runs in-person workshops. The site folds discovery, scheduling, and checkout into one booking flow, inside the same experience as buying a product.
We did both design and development on Shopify, automating catalog and inventory setup through the Admin API and dev tooling.